Well, I like to attach a small rear light to my bag when I'm travelling on a bike without official lights. Installing a light in the bag - I haven't thought of that yet. The marketing people from the car light specialist HELLA® together with the HALFAR® creatives in co-operation with the advertising agency Brand Addition from Hagen did. They were looking for a highlight for the company event. In the corporate design. And in a limited edition.
Together they have devised a bag that not only displays the original diffuser discs for the off-road vehicle, but takes them with you. And so casually integrated into a vehicle motif that everything simply fits together perfectly. Admittedly, the bag does not light up, but it is certainly a shining example of a customised product.
Because everything simply fits here. The material, motif, shape and colour are perfectly matched to the large German vehicle component manufacturer. Innovative lighting systems are one of the company's specialities. At the time, it presented another innovation for the growing market of off-road vehicles in the form of the diffusing disc for the vehicle. As a promotional item and premium, the courier bag put this innovation in the right light - as the highlight of the HELLA® off-road campaign.
The lorry tarpaulin material fits into the world of heavy machinery. The motif in brilliant digital print awakens the desire for off-road adventures. The integrated light gives the photo a three-dimensional, amazing effect - and skilfully stages the product at the same time. A bag like this is a promotional item that not only fascinates off-road fans, but also lights up every bag enthusiast. The HELLA® Limited Edition went into series production with 150 bags.
Incidentally, the bag is not 100% customised. HALFAR® skilfully used one of its bestsellers as a basis: the LorryBag® tarpaulin bag. With over 40 tarpaulin colours, it always strikes the right note and can also be perfectly tailored to your own wishes in other equipment details.
Take a look at other customised bags that we have already implemented together with our customers and be inspired.
